Our brands


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Since 1990, we have been marketing our organic fruit and vegetables in the French supermarkets under the ViaBio brand. This brand offers consumers an extensive range of organic products all year round.
For all of our clients,

ViaBio offers the guarantee of a high level of service, in addition to the guaranteed organic and saleable quality of all of the fruit and vegetables which we market thanks to our efficient control over production processes and the traceability aspects of our products.


The ProNatura brand

ProNatura has existed since 1987, serving a network of specialised organic stores in France since 1991. The ProNatura brand today enjoys a high level of legitimacy and credibility among our clients in this market, and in the eyes of the farmers who support us. As the "ambassador" of our corporate identity and that of our production partners, it conveys the values that we have defended for more than 23 years right up to the point-of-sale, including ecology, respect, an enterprising spirit and diversity.

 

We are today keen to promote this brand in a far more dynamic manner throughout the network of specialised stores. Various tools have been developed and will continue to be developed in order to help our clients promote organic fruit and vegetables including paper bags, slates, posters, aisle-ends, and product information sheets, etc.  

 

    ProNatura

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Our ecological footprint
In order to reduce the impact upon the environment caused by the transportation of our products we encourage solutions aimed at limiting "Food Miles" (the number of miles covered by a product before arriving at the consumer's table).
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