The ViaBio brand
Since 1990, we have been marketing our organic fruit and vegetables in the French supermarkets under the ViaBio brand. This brand offers consumers an extensive range of organic products all year round.
For all of our clients,
ViaBio offers the guarantee of a high level of service, in addition to the guaranteed organic and saleable quality of all of the fruit and vegetables which we market thanks to our efficient control over production processes and the traceability aspects of our products.
The fruit and vegetables sold in supermarkets and hypermarkets are prepacked for several reasons:
- To avoid any contamination from conventional fruit and vegetables often placed on store shelves just alongside the organic products
- To avoid any confusion and mixture between organic and conventional products
- To enable the consumer to spot them easily
The deployment of the Viabio brand on store shelves is backed by a range of tools and resources designed to help store section managers promote organic fruit and vegetables, including:
- Specially adapted store accessories: separators, facings and cardboard kits to add attractive signs to the fruit and vegetable section in supermarkets.
- Targeted publicity: product information sheets, thematic information, etc.