Enjoying excellent climatic conditions and growing practices close to those used in organic farming (with no chemical treatments and very little mechanisation, etc), thanks to the agricultural advice and monitoring provided by ProNatura Morocco, the fruit farmers were able to increase the surface area farmed organically, and now deliver more than 1000 tonnes of citrus fruit each year.

Throughout the season, ProNatura Morocco handles day-to-day dealings with the farmers, organising among other things:

• the provision of agricultural advice and the training provided by an engineer specialising in the production of citrus fruits, who is involved in areas such as fertilisation,
• plant health and pruning, site management during harvest (recruitment of seasonal staff, etc),
• the transfer of the fruit to the packing stations, (with packing taking place in Marrakesh in a packing centre certified as organic by Ecocert)
• the shipping of the containers from the ports of Casablanca and Agadir to ProNatura's marketing centres in Europe.