What “organic” means for us

From the earth to the plate, our vision of the organic is expressed at every level…


Consuming organic products is eating well and healthy!


These two are the main reasons that encourage people to consume organic products. Several studies confirm that perception: the nutritional quality of organic food is higher than the one of other food.


Fruits and vegetables are a great example: the ones issued from organic agriculture, since they are not forced by synthetic chemical fertilisers, contain less water, and therefore more dry materials than conventional products. Eating organic means finding better taste and a higher concentration of nutritional elements, as many international scientific analyses certify. For example, the University of Davis (US) has proven that organic kiwi contains more polyphenols, vitamins C and minerals.


Now that the concentration of synthetic chemical molecules has been proved to be harmful, the study “Quality Low input food project”, co-financed by the European Union, confirms the innocuousness of organic food. Among the significant results, we highlight the following:


  • The examined organic fruits and vegetables contain up to 40% more antioxidants (vitamins C and E, minerals like zinc…) than conventional ones; these components could reduce the risk of suffering cardiologic illnesses or cancer
  • Organic potatoes, kiwis and carrots have a higher content of vitamin C. Lettuce, cabbage and spinach show a high concentration of antioxidant minerals. Organic milk contains 60% more additional antioxidants and essential fatty acids than conventional milk…


Producing organic is growing different…


Organic agriculture is, by nature, a long term activity. The required time for converting land from “conventional” to “organic” (two years minimum), mastering its very precise agronomical techniques (renouncing to any synthetic chemicals), as well as to soften the production hazards (as phytosanitary treatments cannot be used when mildew attacks occur), implies that any real development involves commitments over several years. This leads us to establish partnerships with our producers, with the common will of efficacy and valorisation of the organic agriculture.

That is why we have set up organic production chains and why we pay special attention to the respect of our beautiful planet and the carbon impact of our products’ transport.

Organic trading is respecting our clients and producers

How could we conceive that production conditions respecting the farmer and the environment were not accompanied by fair relations with the producers?

We are looking for a closer relation with our farming or distribution partners, by the means of new implementations or lasting trade agreements based on:

  • A fair fee for the producer
  • A fair price for the consumer
  • Projects’ economic viability
  • Long term commitment

Our commercial development is carried out respecting values that are common to both the company and organic agriculture – entrepreneurship, responsibility, respect, diversity (local traditions and agricultural structures), as proves our production in Togo.


ESR Label


Our pineapples from Togo are certified fair Ecocert Environnement according to the ESR (Équitable, Solidaire, Responsable – Fair, Responsible) standard.

This project involves the creation, within 3 years, of a fund with actions regarding the following 4 subjects:

Alphabetisation: with the support of local NGOs, PNWA (ProNatura West Africa) commits to create a census of the farmers alphabetisation level so that they test the reading and writing capacities of the 236 producers.

Food production: PNWA also commits to technically promote this agriculture in the heart of the Producers Associations through the formation and the acquisition of knowledge (planting, density, soil preparation, variety, seeds conservation, weeding, crop management mode…).

Promoting the development of an Alternative Activity: PNWA will call on “Élevage sans frontiers” NGO in order to use better their experiences and encourage the learning of poultry farming (chicken, turkey…) especially for women.

Material purchasing: the Associations commit to grant an annual percentage of the Development Fund to purchase plastic boots and safety glasses for the producers associations.

Max Havelaar.

Organic mangoes from Burkina Faso and organic bananas (from Peru and Dominican Republic) are sold with the Organic and Max Havelaar labels.